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5 tips to improve your packaging ?

5 tips to improve your packaging ?

Posted by      Apr 29, 2020     Home    0 Comments

1) Create a unique packaging :

To differentiate your brand from the competitors, it is important to always innovate and offer customers something new. Do not hesitate to break the standards, to play on the shapes or to find new possibilities of use of your packs.

2) Choose the right colors and fonts :

Being original is one thing, but too much pattern can create an overload of information. It is essential to be clear and legible. Both colors and font do represent the graphic and creative imprint of your brand, do not neglect them!

3) Think about practicality :

Keep in mind that the packaging must be practical and easy to use. This will allow the customer to start their experience in the right way. There are many customizations, do not hesitate to discover them on!


4) Use correct language :

Paying attention to grammar and spelling is ESSENTIAL. Also, if you are planning to adapt the brand and the "claim" of your packaging in different languages, be sure to make a correct translation. When Coca-Cola entered the Chinese market, the company decided to translate the brand into "Kekoukela" which in the local language literally means: "Sea stuffed with wax". These types of unexpected events can cause serious damage to the brand reputation.

5) Be consistent with your marketing strategy :

Packaging must be consistent with communication and positioning. For example, a high-end product will have to go hand in hand with a high-end packaging.

In short, seduce the consumer!!

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